10 Essential Rules for Brands in Social Media by Taddy Hall

The process was to query data from hundreds of brand clients to see what testable truths emerged -- and here's what was found: 10 rules that hold up across category and time 1. The 1% Rule 2. The 2-4X Rule 3. The New Media/New Pipes Rule 4. The Martha Stewart Rule 5. The Power of "Weak Links" Rule 6. The Feed the Fire Rule 7. The More Things Change Rule 8. Horse Before the Cart Rule 9. The PR Pitfalls Rule 10. The Customer-Service Rule http://bit.ly/aYuJe7

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