Connie Bensen, has written this whitepaper, the second in the 'Social Media ROI Series' [Director of Community Strategy at Alterian SM2, whose blog was recently named one of Forbes 20 Best Marketing and Social Media Blogs] Great Paper! http://bit.ly/c4oa0g http://bit.ly/c9zfoM
Wednesday, April 7, 2010
Tuesday, April 6, 2010
Why Do Small Businesses Spend More On Social Media Content? @SteveMacDonald
Should we be finding more and more ways to let our expertise be discovered in as many places by as many of the right people as possible. That is the promise of social media. More small businesses need to understand that content these days is a mission critical part of marketing their business. http://bit.ly/9gZ4I9
10 Must Visit Social Media Blogs @omgzam
I would add another 5 "15 Must Visit Social Media Blogs Brian Clark of http://www.copyblogger.com/ Darrren Rowse of http://www.problogger.net/ Seth Godin of http://sethgodin.typepad.com/ (and possibly Peter Kim of http://www.beingpeterkim.com/ ) Who would you add? More suggestions please ... Amber Naslund of http://altitudebranding.com/ Jeremiah Owyang of http://www.web-strategist.com/blog/ http://bit.ly/cpqvI2
Monday, April 5, 2010
Why Do People Trust Brands and Organizations in Social Networks? RT @askdebra
If there is an argument for social media improving brand credibility, which is a great ROI, then these survey results seem to verify to be the argument. I’d love to hear your thoughts on the brand credibility scale, and social network brand credibility in general ... http://bit.ly/bqv9gH
Sunday, April 4, 2010
Avoid bureaucracy and create a culture of discipline @oscarberg
Nice take if you believe the premise "the purpose of bureaucracy" Would love to know what you think ... please let me know http://bit.ly/9mEisl
Friday, April 2, 2010
10 Essential Rules for Brands in Social Media by Taddy Hall
The process was to query data from hundreds of brand clients to see what testable truths emerged -- and here's what was found: 10 rules that hold up across category and time 1. The 1% Rule 2. The 2-4X Rule 3. The New Media/New Pipes Rule 4. The Martha Stewart Rule 5. The Power of "Weak Links" Rule 6. The Feed the Fire Rule 7. The More Things Change Rule 8. Horse Before the Cart Rule 9. The PR Pitfalls Rule 10. The Customer-Service Rule http://bit.ly/aYuJe7
Twitter Enjoys Major Growth and Excellent Stickiness
The past three months, international growth is outpacing the U.S., with the growth in Tweets hitting 8% overseas, compared to 5% in the U.S. so far in March. That is down from 13% and 10% growth, respectively, in January. The most active users are those who joined Twitter more than nine months ago. They account for 41.6 percent of all Tweets. There are now 53 million Tweets a day, which is up 30% since December, 2009. http://bit.ly/cG1mB6
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